festive season

Nov 9, 2023

E-commerce vs offline festive clash: Is the consumer the winner?

We explore who will be the winner in the online vs brick-and-mortar marketing blitzkrieg this festive season while trying to understand the factors behind 'predatory pricing' and 'deep discounts'.

Oct 18, 2023

Hasbro aims to hit a six with Monopoly Cricket

Campaign India chats with Lalit Parmar, country manager, Hasbro India, to learn about Monopoly Cricket, marketing strategies, capitalising on local languages, festive season strategy and more...