epic games
WPP partners with Epic Games and dives into the metaverse
The partnership include a new training program to train WPP employees on how to create custom brand experiences in Fortnite using Unreal Engine.
Virtual production techniques getting better at blending digital and physical worlds
Imagination's partnership with Epic Games uses similar film techniques to Hollywood movies, integrating objects or people on a small set with a live computer-generated backdrop.
MediaMonks to open new office in New Delhi
The office comes after a collaboration with Epic Games
Epic Games acquires kid-focused media and ad firm SuperAwesome
Kid-safe advertising platform says Epic Games will give it opportunity to scale in way that "wouldn’t have been possible on our own".
Fortnite maker launches an epic games battle against Apple and Google
Fortnite maker Epic Games turns Apple's 1984 ad against it as it initiates legal action against the "oppressive" power of both Apple and Google.
Fortnite didn't need data to create a black hole sensation
Marketers need space to make mistakes and to not be shackled by short-term metrics and data.
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