epic games

May 6, 2022

WPP partners with Epic Games and dives into the metaverse

The partnership include a new training program to train WPP employees on how to create custom brand experiences in Fortnite using Unreal Engine.

Jun 12, 2021

Virtual production techniques getting better at blending digital and physical worlds

Imagination's partnership with Epic Games uses similar film techniques to Hollywood movies, integrating objects or people on a small set with a live computer-generated backdrop.

Apr 6, 2021

MediaMonks to open new office in New Delhi

The office comes after a collaboration with Epic Games

Sep 28, 2020

Epic Games acquires kid-focused media and ad firm SuperAwesome

Kid-safe advertising platform says Epic Games will give it opportunity to scale in way that "wouldn’t have been possible on our own".

Aug 14, 2020

Fortnite maker launches an epic games battle against Apple and Google

Fortnite maker Epic Games turns Apple's 1984 ad against it as it initiates legal action against the "oppressive" power of both Apple and Google.

Oct 19, 2019

Fortnite didn't need data to create a black hole sensation

Marketers need space to make mistakes and to not be shackled by short-term metrics and data.