The partnership include a new training program to train WPP employees on how to create custom brand experiences in Fortnite using Unreal Engine.
Imagination's partnership with Epic Games uses similar film techniques to Hollywood movies, integrating objects or people on a small set with a live computer-generated backdrop.
The office comes after a collaboration with Epic Games
Kid-safe advertising platform says Epic Games will give it opportunity to scale in way that "wouldn’t have been possible on our own".
Fortnite maker Epic Games turns Apple's 1984 ad against it as it initiates legal action against the "oppressive" power of both Apple and Google.
Marketers need space to make mistakes and to not be shackled by short-term metrics and data.
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