Mar 22, 2024

Navigating the blurred lines of faith and consumerism during Ramadan

A Moonfolks whitepaper out of Indonesia looks at how brands navigate the festive spending surge while respecting mindful consumption during the Muslim holy month.

Apr 29, 2022

How the year’s best Raya ad was made

The founders of Layar Lucida on challenging Raya ad tropes, their favourite Raya campaigns of yesteryear, and what late legend Yasmin Ahmad means to them as young Malay women.

May 17, 2021

Facebook extends 'more together' thought with touching Eid film

Watch the film conceptualised by Taproot Dentsu here.

May 7, 2021

Raya film festival: Watch ads from Julie’s, Petronas, McDonald’s and more

This year’s top prize goes to snack brand Julie’s, whose ad turned Raya stereotypes on its head and will be remembered for years to come.

Apr 12, 2021

How can marketers make better Ramadan ads?

Ramadan and Eid al-Fitr marketing in the region are often made up of damaging tropes and lazy narratives. Experts from Virtue and Vice offer suggestions on breaking clichés and evolving culture along the way.

Jun 13, 2018

Festivities, family, fights and forgiveness: 2018 Hari Raya ads

Our pal Ad Nut gets merry reviewing this year's crop of Raya campaigns from Malaysia and Indonesia.