The founders of Layar Lucida on challenging Raya ad tropes, their favourite Raya campaigns of yesteryear, and what late legend Yasmin Ahmad means to them as young Malay women.
Watch the film conceptualised by Taproot Dentsu here.
This year’s top prize goes to snack brand Julie’s, whose ad turned Raya stereotypes on its head and will be remembered for years to come.
Ramadan and Eid al-Fitr marketing in the region are often made up of damaging tropes and lazy narratives. Experts from Virtue and Vice offer suggestions on breaking clichés and evolving culture along the way.
Our pal Ad Nut gets merry reviewing this year's crop of Raya campaigns from Malaysia and Indonesia.
Ad Nut joins in the festive cheer to take a look at a few Raya campaigns.
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