It’s designed to validate the impact of earned media on brand sales.
The industry’s foremost brand builders gather on 12 June to address the lofty opportunities that lie ahead for the PR and communications practitioners.
The POE (paid, owned, earned) model no longer fits today's reality, according to Unilever digital marketer Triveni Rajagopal, who advocates a PPP (paid, paid, paid) approach.
SPIKES ASIA - Transformation. Change. They’re big words that are hard to fit in the mouth, but it’s something RG/A has tried to digest with an aggressive approach to unlocking opportunities for its clients and itself.
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