Jan 22, 2021

Omnicom launches omniearnedID analytics platform

It’s designed to validate the impact of earned media on brand sales.

May 16, 2019

CampaignComms announces latest agenda and speakers for 2019 conference

The industry’s foremost brand builders gather on 12 June to address the lofty opportunities that lie ahead for the PR and communications practitioners.

Aug 21, 2015

POE is dead. Long live PPP!

The POE (paid, owned, earned) model no longer fits today's reality, according to Unilever digital marketer Triveni Rajagopal, who advocates a PPP (paid, paid, paid) approach.

Sep 24, 2014

R/GA's prescription for future agencies: Build business ecosystems

SPIKES ASIA - Transformation. Change. They’re big words that are hard to fit in the mouth, but it’s something RG/A has tried to digest with an aggressive approach to unlocking opportunities for its clients and itself.