by Triveni Rajagopal | Campaign Asia

Triveni Rajagopal

Mar 10, 2022

A ‘future nostalgia’ mindset will help overcome age ...

Women in their 40s and above need not be doubtful about adapting to shifts in tech and marketing—all it takes is a recast of how people of all ages can learn off each other, according to Unilever’s digital director.

Content experience: Everywhere and nowhere

Analysis

Nov 24, 2016

Triveni Rajagopal

Content experience: Everywhere and nowhere

By 2020, AI and UI advancements will set content free from linear imprisonment. Are you 2020-proof?

Three gym routines for a leaner, sharper, agile mobile strategy

Digital

Jun 8, 2016

Triveni Rajagopal

Three gym routines for a leaner, sharper, agile ...

Endurance training, high-intensity interval training and functional training: These are fitness routines that might (or might not) also be sources of inspiration for mobile marketing, writes Triveni Rajagopal.

Cinema and television had a child, and named it digital video

Marketing

Sep 30, 2015

Triveni Rajagopal

Cinema and television had a child, and named it ...

Mystified about how to employ digital video in marketing? Try thinking of it as the love child of old-school cinema and television, growing up in a new-school technology world.

Media

Aug 21, 2015

Triveni Rajagopal

POE is dead. Long live PPP!

The POE (paid, owned, earned) model no longer fits today's reality, according to Unilever digital marketer Triveni Rajagopal, who advocates a PPP (paid, paid, paid) approach.