Triveni Rajagopal
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A ‘future nostalgia’ mindset will help overcome age ...
Women in their 40s and above need not be doubtful about adapting to shifts in tech and marketing—all it takes is a recast of how people of all ages can learn off each other, according to Unilever’s digital director.
Content experience: Everywhere and nowhere
By 2020, AI and UI advancements will set content free from linear imprisonment. Are you 2020-proof?
Three gym routines for a leaner, sharper, agile ...
Endurance training, high-intensity interval training and functional training: These are fitness routines that might (or might not) also be sources of inspiration for mobile marketing, writes Triveni Rajagopal.
Cinema and television had a child, and named it ...
Mystified about how to employ digital video in marketing? Try thinking of it as the love child of old-school cinema and television, growing up in a new-school technology world.
POE is dead. Long live PPP!
The POE (paid, owned, earned) model no longer fits today's reality, according to Unilever digital marketer Triveni Rajagopal, who advocates a PPP (paid, paid, paid) approach.
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