The firm's Asia arm becomes the latest insurance company to release new messaging emphasising positive action and optimism.
Jatinder Sandhu and Udara Withana of Dentsu explain four steps brands and agencies should keep in mind when creating purposeful content
SINGAPORE - Dentsu Network Asia has appointed Rosalynn Tay (pictured) as chief executive for its Singapore office, taking over from the incumbent president and chief executive officer Anthony Kang.
SINGAPORE - Japanese airline ANA (All Nippon Airways) has handed its creative, digital and media duties in Southeast Asia and South Asia to Dentsu Singapore.
HO CHI MINH CITY - Dentsu Asia has named Gaku Shinoda (pictured) as general director of Dentsu Vietnam, effective immediately.
SINGAPORE - Engine manufacturing brand Tognum has handed its global digital account to Dentsu/mcgarrybowen, following a three-way pitch.
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