The appointment comes after a three-way pitch in November, and the brief covers the South Asia and Southeast Asia region with key emphasis on India, Philippines and Indonesia.
ANA, the sixth largest airline in the world and the largest in Japan in terms of market capitalisation, has identified the three markets as potential growth markets. It is the first time the airline has appointed an agency in this region.
“It’s an exciting time in the air travel market as Asia continues its cross-border growth,” said Minoru Honda, vice president of marketing and sales for Asia. “Dentsu has demonstrated its keen understanding of our business and objectives and we are looking forward to this partnership together.”
Anthony Kang, president and CEO of Dentsu Singapore, noted that the agency is confident of delivering the results for ANA based on its strong regional network and in-market knowledge.
