Racheal Lee
Jan 11, 2013

ANA appoints Dentsu Singapore for creative, media, digital duties

SINGAPORE - Japanese airline ANA (All Nippon Airways) has handed its creative, digital and media duties in Southeast Asia and South Asia to Dentsu Singapore.

ANA called the pitch in November
ANA called the pitch in November

The appointment comes after a three-way pitch in November, and the brief covers the South Asia and Southeast Asia region with key emphasis on India, Philippines and Indonesia.

ANA, the sixth largest airline in the world and the largest in Japan in terms of market capitalisation, has identified the three markets as potential growth markets. It is the first time the airline has appointed an agency in this region.

“It’s an exciting time in the air travel market as Asia continues its cross-border growth,” said Minoru Honda, vice president of marketing and sales for Asia. “Dentsu has demonstrated its keen understanding of our business and objectives and we are looking forward to this partnership together.”

Anthony Kang, president and CEO of Dentsu Singapore, noted that the agency is confident of delivering the results for ANA based on its strong regional network and in-market knowledge.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

1 day ago

Creative Minds: Anthony Cassidy is waiting for a ...

The creative director at Clemenger BBDO on his love for an old Gap ad, annual pilgrimages to see The Flaming Lips, and his indifference to bucket lists.

1 day ago

Women to Watch 2024: Paula Chiang, iProspect

Chiang’s leadership, performance-agility mindset, and mentorship has made iProspect an industry champion in driving brand growth while pioneering the implementation of AI-driven solutions for clients and young talent.

1 day ago

Forsman & Bodenfors expands earned-first model as ...

EXCLUSIVE: After more than three years leading Forsman & Bodenfors Singapore, Po Kay Lee’s elevation to Asia president comes amid a series of regional wins—and signals a push to reorient the agency’s creative process around ideas, not just media spend.

1 day ago

Google uses AI to block harmful ads—but inconsistenc...

Google’s 2024 Ads Safety Report outlines how AI is being used to identify and prevent ad policy violations at scale. While enforcement activity has increased, persistent gaps and inconsistencies exist across markets.