Jan 18, 2022

Levi's tries OMD China on for size to handle its media

The account was previously held by Dentsu X.

Oct 24, 2021

Allen Solly's denim range fits the concept of body positivity

Watch the film conceptualised by Ogilvy India here

Sep 6, 2013

Evisu strives to reverse the wheels of fortune after five years in the red

HONG KONG - Japan's premium denim brand Evisu—named after the Japanese goddess of prosperity—has gone through turbulent times, but 34-year-old chairman & CEO David Pun is determined to reverse the company's fortunes and make it into a global fashion icon.

Oct 25, 2012

CASE STUDY: Jay Jays launches colour denim with an interactive look book

AUSTRALIA - Visual Jazz Isobar helped Jay Jays turn the energy of 34 colours into an interactive look book as part of an integrated campaign.

Aug 2, 2012

Japanese jeans brand Evisu enlists enfant-terrible Edison Chen as first APAC ambassador

ASIA-PACIFIC - Japanese denim brand Evisu has signed up Hong Kong singer and actor Edison Chen(陳冠希), perhaps best known for his role in a 2008 sex scandal, as its first brand ambassador for Asia-Pacific.

Nov 25, 2010

Killer Jeans India's ‘What’s your cut’ campaign

India’s popular denim brand Killer Jeans has started an edgy campaign titled ‘What’s your cut’ along with creative agency Grey Mumbai.