david beckham

Nov 21, 2022

PR gold or shocking waste? Joe Lycett money-shredding stunt divides

Media and comms figures have given a mixed reaction to comedian Joe Lycett apparently destroying £10,000 in cash in a protest against David Beckham’s involvement in the FIFA World Cup in Qatar.

Apr 14, 2021

David Beckham finds escape in global Maserati campaign by Droga5

This is the debut work for the car brand by Droga5 London.

May 15, 2020

Bending it like Beckham and living healthier, better, longer lives

Insurer AIA brings iconic footballer David Beckham and club Tottenham Hotspurs together in a purpose-driven campaign that will give them—and us—answers to nagging wellness questions.

Apr 16, 2019

The age of synthetic content raises the trust bar yet again

David Beckham's 'Malaria No More' campaign has raised fresh concerns around synthetic content. How can brands navigate this landscape?

Apr 9, 2019

Did you know David Beckham speaks nine languages?

Actually, he doesn't. But 'deepfake' voice tech makes it look like he does in this anti-malaria campaign by R/GA London.

Sep 24, 2018

Plainly powerful? AIA debuts a straightforward brand promise (and a new video with David Beckham)

From ''The real life company' to 'Healthier, longer, better lives'.