OMD wins Daimler's locally-produced auto business while Wavemaker retains the foreign import business.
'It's a blow to the Publicis One schtick—but for GroupM it's an actual loss.'
US and China not included in the account, which covers 37 international territories, many of which were previously handled by BBDO.
Campaign hit the road during the automaker's recent Ultra Singapore sponsorship activation, with questions about marketing to aspirational millennials.
SINGAPORE - MEC Singapore has appointed Ann Lim as regional director for MEC Global Solutions and Teh Siew Yee as analytics director for MEC Interaction.
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