creative effectiveness

Feb 24, 2021

Channeling pandemic headwinds into effective marketing tailwinds

SPIKES ASIA X CAMPAIGN: CMOs and marketing consultants say the pandemic has brought much needed agility, experimentation and digital thinking to the creative process.

Sep 23, 2016

Spikes Asia: Final shortlists and network tally

Here are the final shortlists from Spikes Asia. The winners will be announced tonight.

Jun 22, 2016

Cannes 2016: Only Bronze and Silver Creative Effectiveness Lions for Asia

Creative Effectiveness Grand Prix goes to Adam & Eve DDB London for its John Lewis Christmas campaign 'Monty's Christmas'.

Mar 10, 2015

The emperor is wearing no clothes

In the first of a series exploring creative effectiveness, Jon Steel likens the focus on shares, hashtags, 'likes' and social buzz in modern effectiveness case studies to The Emperor's New Clothes and urges the industry to wear something a little more substantial to truly meet its clients' needs.

May 8, 2014

ROI: Still no measure for creative effectiveness

Without a robust model for assessing work, clients are not satisfied they can trust agencies to deliver performance-driven results.

Oct 29, 2010

Cannes adds Creative Effectiveness category for 2011

GLOBAL - Cannes Lions has announced the addition of the Creative Effectiveness Lions in 2011. Next year's festival takes place on Saturday 25 July.