Emily Tan
Jun 22, 2016

Cannes 2016: Only Bronze and Silver Creative Effectiveness Lions for Asia

Creative Effectiveness Grand Prix goes to Adam & Eve DDB London for its John Lewis Christmas campaign 'Monty's Christmas'.

Won a Silver Creative Effectiveness Lion for McCann Melbourne
Won a Silver Creative Effectiveness Lion for McCann Melbourne

CANNES - Asia-Pacific has failed to triumph at this year's Cannes Lions Creative Effectiveness category. 

The prestigious category recognises creative work that has produced a measurable and proven impact on a client’s business. 

This year, the region has only earned one Silver Lion, for McCann Melbourne's 'Infrequent Fliers' campaign for Tiger Air, and two Bronzes, one to Australia and one to India. 

The Grand Prix went to Adam & Eve DDB London for its John Lewis Christmas campaign 'Monty's Christmas'.

 here

Title Client Product Entrant Company Country Prize
SILVER
INFREQUENT FLYERS TIGERAIR TRAVEL/TOURISM McCANN MELBOURNE  AUSTRALIA Silver  Lion
BRONZE
MACITBETTER McDONALD'S BIG MAC DDB Sydney AUSTRALIA Bronze Lion
#MYFAMILYCAN SPC ARDMONA SPC PACKAGED FRUITS & VEGETABLES LEO BURNETT MELBOURNE  AUSTRALIA Bronze Lion
ARIEL - SHARE THE LOAD PROCTER & GAMBLE INDIA ARIEL MATIC BBDO INDIA Mumbai INDIA Bronze Lion

 

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