CANNES - Asia-Pacific has failed to triumph at this year's Cannes Lions Creative Effectiveness category.
The prestigious category recognises creative work that has produced a measurable and proven impact on a client’s business.
This year, the region has only earned one Silver Lion, for McCann Melbourne's 'Infrequent Fliers' campaign for Tiger Air, and two Bronzes, one to Australia and one to India.
The Grand Prix went to Adam & Eve DDB London for its John Lewis Christmas campaign 'Monty's Christmas'.
|INFREQUENT FLYERS||TIGERAIR||TRAVEL/TOURISM||McCANN MELBOURNE||AUSTRALIA||Silver Lion|
|MACITBETTER||McDONALD'S||BIG MAC||DDB Sydney||AUSTRALIA||Bronze Lion|
|#MYFAMILYCAN||SPC ARDMONA||SPC PACKAGED FRUITS & VEGETABLES||LEO BURNETT MELBOURNE||AUSTRALIA||Bronze Lion|
|ARIEL - SHARE THE LOAD||PROCTER & GAMBLE INDIA||ARIEL MATIC||BBDO INDIA Mumbai||INDIA||Bronze Lion|