BTS will represent both the corporate image and the company's products, such as water purifiers, air purifiers and mattresses.
Korean water and air purifier brand aims to link the use of its products with outsized achievements in a campaign by Grey Malaysia.
THE WORK: 'CodyNation' for Coway by Grey Malaysia.
Grey Malaysia brand campaign for Coway touts a customer milestone.
KUALA LUMPUR - Korean health appliances brand Coway has appointed BBDO/Proximity as its creative agency-of-record in Malaysia following a three-way pitch.
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