cop26
A year on from COP26, adland still isn't moving fast enough
COP26 gave adland a much-needed wake-up call, but impact doesn’t happen overnight. Campaign asks experts what more can be done to tackle climate change.
Don’t sit on the sidelines: Five ways ad industry can lead on sustainability after COP26
COP26 may be over, but it's crucial the industry continues the momentum towards a more sustainable future, writes UK's Advertising Association CEO Stephen Woodford.
Reductive COP26 comms did nothing to convey urgency or transformation needed
India and China’s watering down of the Glasgow climate pact has not been the only disappointment of COP26; another legacy of the conference is the continuing failure of communications to drive change.
Expecting the worst: How brands can embrace pessimism following COP26
The upbeat words and images brands are using around the climate crisis are increasingly out of sync with the public mood. It's time for marketers and agencies to embrace a more activist stance while still conveying optimism.
Adland grapples with sustainability
Q4 GLOBAL FORECAST: Cop26 is prompting global action on environmental issues, but in the advertising sector, strategies for tackling the problems have so far diverged in different regions, including APAC.
WaterAid animations reveal devastation of climate change in words of those affected
Campaign, created by Don’t Panic, contrasts sometimes flippant attitudes with reality of life in Malawi, Nepal and Tanzania.
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