Adland grapples with sustainability

Q4 GLOBAL FORECAST: Cop26 is prompting global action on environmental issues, but in the advertising sector, strategies for tackling the problems have so far diverged in different regions, including APAC.

The advertising sector, and its tendency to shoot in far-flung locations, is being scrutinised over its sustainability efforts. Shifts in public opinion in recent years are driving more marketers to l

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