TODAY'S EDITION 06/10/2026

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The Information

Guardian Indonesia appoints M+C Saatchi Performance as agency of record

Exclusive: The agency hires former Publicis Media and MediaCom executive to lead Indonesia operations.

Business as usual is a dangerous fantasy for advertisers to believe in

One minute we’re cheering trillion-dollar ad spend forecasts; the next, oil tankers are stalled in the Strait of Hormuz, and budgets are on the chopping block. Stability is an illusion, and adland needs to get better at handling it.

Campaign's 2026 Agency of the Year Awards open for entries

The Campaign AOY Awards marks its 33rd edition by recognising the leaders, brands, and campaigns that defined the year across local and global markets.

UltraSuperNew creative Yousuke Ozawa jumps to VaynerMedia

Vayner expands bench strength in Japan with three senior appointments.

World Cup watch: FIFA 2026 campaigns from brands around the world

From Hyundai and Samsung to Nike, Adidas and Coca-Cola, here's the work catching our eye—with more to come.

Does brand power come from culture or scale in the AI era? Gita de Beer and Andy Wilson face off

After a tie in the spirited Campaign360 debate, Heineken’s Gita de Beer and Andy Wilson return for a bonus round on brand power in the AI era.

'In the best-case scenario, you don't think about us at all': Visa's Danielle Jin on marketing an invisible brand

19 years at FIFA, a six-year MAMA title deal that pulled 400 million viewers, and a 25% lift in Hong Kong cross-border spend during the awards weekend; Danielle Jin, on why a brand designed to be invisible is going all-in on football, K-pop and gaming.

APAC Power List 2026: The top 50 marketers shaping the region's next chapter

In a climate of extraordinary pressure and possibility, the select cohort of marketing leaders are setting the standard for purposeful, high-impact leadership.

The Information

Can Alo Yoga build real muscle in Asia?

Brand Health Check: Despite growing buzz and presence in Asia, the activewear brand must differentiate from Lululemon and overcome cultural and counterfeit hurdles in entering China.

The Work


Telstra turns up the volume on e-waste

In a world producing 7kg of e-waste per person, Telstra promises to give every second device a second life by 2030.

Watch


Promoted content

Proof before Promises: How to Build Trust with B2B Buyers

As AI reshapes how buyers discover and evaluate brands, corporate reputation has become a critical driver of B2B decision-making. At a Bloomberg Media roundtable, industry leaders explored why trust, proof points and human connection matter more than ever in influencing consideration, conversion and long-term business success.

OPINIONS

Woolley Marketing: Why your agency’s best work is not for sale

Procurement can accelerate a process, but it cannot manufacture brilliance. A faster milk cart is a poor substitute for a racehorse, argues Darren Woolley.

Open source you (and all your relatives): The future of DNA marketing

Brands like Shiseido use DNA databases to pick your moisturiser. Barry Lustig thinks that ethical DNA targeting is the beginning—when the genomic Pandora's box cracks open, not every hand reaching in will be a clean one.

The black box ate the media plan

How the transparency revolution became a trust exercise

The Information

Advertising’s credibility problem is not about measurement, it is about mentality

Parts of the industry have started mistaking measurement for strategy, and the two aren't interchangeable, writes Ian Whittaker in his latest op-ed for Campaign.

Why marketers are turning to ChatGPT and Claude to manage their e-commerce ads

What started out as a way to “chat with your data” is now becoming something much bigger.

The growing cultural convergence of China, Japan, and South Korea

Once a siloed hierarchy of markets, the explosion of travel between Shanghai, Seoul and Tokyo has created new forms of cultural fusion that smart brands are tapping into.

FIFA's biggest Asian sponsors can't watch the World Cup they're funding

With World Cup broadcast rights still unresolved in India and China, up to 2.8 billion fans could miss coverage—making the ROI for Asia’s FIFA sponsors harder than ever.

To all the men in advertising: please start showing up

You can’t be a male ally if you’re not in the room.


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