Research from Rakuten shows that purchase behaviour could be informed by brands’ response to the pandemic.
Businesses can harness behavioural science to help combat coronavirus' commercial implications.
A new report introducing the idea of the 'motion matrix' to analyse brand positioning finds that China's consumers have a more positive outlook than those in other markets.
SHANGHAI - A roundtable discussion presented here Friday by Campaign Asia-Pacific in association with FCB tackled the industry's undue focus on narrow communications and awareness goals, rather than business objectives.
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