consumer behaviour

Mar 24, 2020

What loo-roll stockpiling tells us about human behaviour in a crisis

Businesses can harness behavioural science to help combat coronavirus' commercial implications.

Jun 9, 2017

China consumers more optimistic about brands than UK or US counterparts

A new report introducing the idea of the 'motion matrix' to analyse brand positioning finds that China's consumers have a more positive outlook than those in other markets.

May 18, 2015

Attitudes or behaviour: Is marketing focused on the right goals?

SHANGHAI - A roundtable discussion presented here Friday by Campaign Asia-Pacific in association with FCB tackled the industry's undue focus on narrow communications and awareness goals, rather than business objectives.