consumer behaviour

Sep 17, 2020

APAC consumers more likely to support brands that aid frontliners

Research from Rakuten shows that purchase behaviour could be informed by brands’ response to the pandemic.

Mar 24, 2020

What loo-roll stockpiling tells us about human behaviour in a crisis

Businesses can harness behavioural science to help combat coronavirus' commercial implications.

Jun 9, 2017

China consumers more optimistic about brands than UK or US counterparts

A new report introducing the idea of the 'motion matrix' to analyse brand positioning finds that China's consumers have a more positive outlook than those in other markets.

May 18, 2015

Attitudes or behaviour: Is marketing focused on the right goals?

SHANGHAI - A roundtable discussion presented here Friday by Campaign Asia-Pacific in association with FCB tackled the industry's undue focus on narrow communications and awareness goals, rather than business objectives.