Shant Oknayan

Vice President, TikTok Global Business - Asia, Oceania and Africa

Apr 1, 2024

Welcome to the year of the 'Prosumer'

As digital literacy grows and the content market booms, consumers aren't happy just sitting back and letting brands drive. Instead, they're proactively shaping today's marketing narratives, writes TikTok's Shant Oknayan.