Nick Pan has been promoted to this role, and will work closely with the recently announced chief growth officer Camellia Tan as well as CEO Yi-Chung Tay.
The digital commerce consultancy has Ukrainian founders and close to 1,000 employees in the country.
As consumers seamlessly hop between physical and online, brands are expected to provide real-time stock information and personalised experiences across all of their touchpoints. But they must demonstrate a value exchange to consumers to collect the data they need.
Facebook has so far trained 100 Dentsu employees across APAC on its suite of commerce products and solutions.
"The recognition that commerce is the center of gravity for marketing and media should push us all into new territory."
As cities to go into lockdown and millions of people to stay home, DTC brands have an opportunity to cut through.
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