Facebook has so far trained 100 Dentsu employees across APAC on its suite of commerce products and solutions.
"The recognition that commerce is the center of gravity for marketing and media should push us all into new territory."
As cities to go into lockdown and millions of people to stay home, DTC brands have an opportunity to cut through.
Picture-sharing app will keep 'small cut' of each sale it makes in-app.
Ken Mandel to lead new unit.
Global mobile purchasing activity is predicted to soar in the next few years, with the fastest growth taking place in Asia-Pacific, according to a new Nielsen study.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins