commerce

Nov 24, 2022

Wunderkind launches in Australia to address brands' commerce media needs

Australia is a priority growth market for Wunderkind as it aims to help retailers realise more online revenue.

Nov 22, 2022

Starved of first-party data by online marketplaces, brands turn to commerce media

A commerce system captures users, products, and transactions and having that first-party data will enable a brand to understand the behaviour of each customer. However, brands are unable to do that when selling on marketplaces like Lazada and Shopee.

Oct 31, 2022

Why retail media networks have become the primary focus for brands in APAC

No longer a secondary focus for retailers or brands, retail media expects to grow significantly over the next several years.

Oct 20, 2022

How L'Oreal is integrating content with commerce

The cosmetics brand is facing a explosion of new content needs while aiming to make its digital offerings easier to navigate, but also more immersive.

Sep 26, 2022

VMLY&R and Singapore's EDB unveils commerce accelerator programme

The move is part of VMLY&R's expansion of its customer experience and commerce capabilities.

Jun 2, 2022

Are virtual goods an untapped commerce opportunity for brands?

With spend on virtual goods outpacing mainstream industries, we explore why they could well be an under-explored avenue for brands.