commerce
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Wunderkind launches in Australia to address brands' commerce media needs
Australia is a priority growth market for Wunderkind as it aims to help retailers realise more online revenue.
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Starved of first-party data by online marketplaces, brands turn to commerce media
A commerce system captures users, products, and transactions and having that first-party data will enable a brand to understand the behaviour of each customer. However, brands are unable to do that when selling on marketplaces like Lazada and Shopee.
Why retail media networks have become the primary focus for brands in APAC
No longer a secondary focus for retailers or brands, retail media expects to grow significantly over the next several years.
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How L'Oreal is integrating content with commerce
The cosmetics brand is facing a explosion of new content needs while aiming to make its digital offerings easier to navigate, but also more immersive.
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VMLY&R and Singapore's EDB unveils commerce accelerator programme
The move is part of VMLY&R's expansion of its customer experience and commerce capabilities.
Are virtual goods an untapped commerce opportunity for brands?
With spend on virtual goods outpacing mainstream industries, we explore why they could well be an under-explored avenue for brands.
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