commerce
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Singapore's retail boom: Omnichannel strategies key to success in 2023
Navigating the post-Covid retail renaissance comes with bumps of cost-of-living crisis and inflationary fears. Criteo MD explains how marketers can stay ahead of the commerce game in 2023.
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Dentsu launches retail media network-focused practice
With so many paths to purchase, Dentsu wants to help retailers and brands be where their shoppers are and predict where they will be next.
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PHD CEOs describe the lessons of 2022 and the marketing needs of 2023
While 2022 was ‘a case study like no other’, global CEO Philippa Brown is determined to bring sexy back to the industry in 2023 by helping marketers’ real data and commerce needs and growing brand value without solely resorting to short-term tactics.
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SEA consumers to spend more ahead of Chinese New Year 2022: study
Spending intention remains unchanged, but consumers expect higher spending for the upcoming Chinese New Year, according to a Milieu Insight study.
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Wunderkind launches in Australia to address brands' commerce media needs
Australia is a priority growth market for Wunderkind as it aims to help retailers realise more online revenue.
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Starved of first-party data by online marketplaces, brands turn to commerce media
A commerce system captures users, products, and transactions and having that first-party data will enable a brand to understand the behaviour of each customer. However, brands are unable to do that when selling on marketplaces like Lazada and Shopee.
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