Australia is a priority growth market for Wunderkind as it aims to help retailers realise more online revenue.
A commerce system captures users, products, and transactions and having that first-party data will enable a brand to understand the behaviour of each customer. However, brands are unable to do that when selling on marketplaces like Lazada and Shopee.
No longer a secondary focus for retailers or brands, retail media expects to grow significantly over the next several years.
The cosmetics brand is facing a explosion of new content needs while aiming to make its digital offerings easier to navigate, but also more immersive.
The move is part of VMLY&R's expansion of its customer experience and commerce capabilities.
With spend on virtual goods outpacing mainstream industries, we explore why they could well be an under-explored avenue for brands.
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