Jan 23, 2024

Colgate-Palmolive hands newly-created global creative role to Yves Briantais

Exclusive: Yves Briantais will move to New York in June after spending more than four years leading marketing for Colgate in Asia-Pacific.

Oct 26, 2023

Colgate-Palmolive flosses away bad hygiene in their cheeky new ad with a sweet tooth

Who doesn't love enjoying a nice sweet treat. But would you use one to brush your teeth with before bed?

Oct 18, 2023

Asia-Pacific Power List 2023: Yves Briantais, Colgate-Palmolive

Balancing sustainability and campaign effectiveness, strong purpose-led brand initiative is what puts a smile on this chief marketer’s face.

Jul 20, 2022

Staying alive, with shiny pearly whites

When you're trying to stay alive, a perfect set of teeth may not be your primary concern, despite what survivalist Megan Hine pledges in a campaign for Colgate Total by Red Fuse.

Jan 17, 2022

Colgate-Palmolive brings 'smile' campaign to Philippines

The latest iteration of a campaign, launched in Thailand and Malaysia, seeks to lift the mood in a Covid-ravaged market, even if the spectre of the pandemic is entirely missing from the film.

Jun 19, 2020

Colgate to 'evolve' Darlie toothpaste brand

The company will reportedly "review and evolve" the brand, which was known as Darkie until 1989. Darlie remains popular, especially in mainland China, where its name translates as 'black person toothpaste'.