colgatepalmolive
Colgate-Palmolive hands newly-created global creative role to Yves Briantais
Exclusive: Yves Briantais will move to New York in June after spending more than four years leading marketing for Colgate in Asia-Pacific.
Colgate-Palmolive flosses away bad hygiene in their cheeky new ad with a sweet tooth
Who doesn't love enjoying a nice sweet treat. But would you use one to brush your teeth with before bed?
Asia-Pacific Power List 2023: Yves Briantais, Colgate-Palmolive
Balancing sustainability and campaign effectiveness, strong purpose-led brand initiative is what puts a smile on this chief marketer’s face.
Staying alive, with shiny pearly whites
When you're trying to stay alive, a perfect set of teeth may not be your primary concern, despite what survivalist Megan Hine pledges in a campaign for Colgate Total by Red Fuse.
Colgate-Palmolive brings 'smile' campaign to Philippines
The latest iteration of a campaign, launched in Thailand and Malaysia, seeks to lift the mood in a Covid-ravaged market, even if the spectre of the pandemic is entirely missing from the film.
Colgate to 'evolve' Darlie toothpaste brand
The company will reportedly "review and evolve" the brand, which was known as Darkie until 1989. Darlie remains popular, especially in mainland China, where its name translates as 'black person toothpaste'.
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