Aug 30, 2020

Coca-Cola CMO gets added responsibilities in ongoing company recast

Leaders of five global categories will report report to Singapore-based Manolo Arroyo.

Jul 5, 2018

Malaysia pitch controversy: Client association head says unfair practices “not a rampant issue”

The head of Malaysia's advertisers’ association responds to accusations from the 4As about unethical pitch practices.

Sep 24, 2014

R/GA's prescription for future agencies: Build business ecosystems

SPIKES ASIA - Transformation. Change. They’re big words that are hard to fit in the mouth, but it’s something RG/A has tried to digest with an aggressive approach to unlocking opportunities for its clients and itself.

Apr 12, 2013

Outdoor campaign for Coke illustrates foreign-Chinese connection

SHANGHAI - Coca-Cola has launched ‘Shine’, a new outdoor campaign on bus shelters that ties it to the brand idea of providing "happy energy that connects people" worldwide.

Jan 23, 2013

Coke creates happiness the Chinese way

SHANGHAI - Leo Burnett has launched a creative campaign based on user-generated content for Coca-Cola as the 2013 Chinese New Year festival approaches.

Apr 18, 2012

New Coca-Cola imagery conceived by designer of Steve Jobs' tribute

SHANGHAI - Simplicity begat simplicity when a proactive initiative by Ogilvy & Mather led to a new Coca-Cola visual created by the same 20-year-old Hong Kong design student who first gained notoriety for a virally-sensational tribute logo for the late Steve Jobs.