The feature, no longer in beta, will allow brands and users to create and host live chat rooms.
The company officially announced a Clubhouse clone called Live Audio Rooms, along with a sharing format for short-form audio clips, podcast integration and a set of audio-creation tools.
Sure, there’s a lack of metrics for the emerging platform, but that doesn’t mean it’s impossible to gauge ROI or that brands should ignore it.
And experts on whether to use the booming app, why Clubhouse measurement is a bummer and how rivals plan to respond.
Watson joins Clubhouse from Netflix, where she served as director of social media and editorial and publishing.
Accessibility and authenticity are keys to audio renaissance.
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