cinema
Cinema predicted to outpace global ad market
China accounts for 47% of global cinema adspend.
China to overtake US box office next year: PwC Outlook 2016
Even as digital advertising and content rises, live events are going nowhere, finds PwC's Global Entertainment and Media report 2016 – 2020.
Blockbusters reborn: the big screen is back
As cinema audiences grow across Asia, advertisers are returning to the big screen and finding new ways to engage the masses.
G2 Seoul appointed by CGV theatres in Korea
SEOUL - G2 Seoul has been appointed to the CGV theatres account and is tasked with handling overall visual communications for the brand nation-wide.
Live Issue... Cinema could offer a better picture for brands
Cinema's ability to deliver a captive audience that can be targeted according to specific demographics and mindsets should make it an attractive proposition to advertisers.
Filmgarde appoints JCDecaux as on-screen advertising partner in Singapore
SINGAPORE - JCDecaux has been appointed by Filmgarde to market the cinema exhibitor's on-screen advertising opportunities at its new cineplex in Singapore.
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