China accounts for 47% of global cinema adspend.
Even as digital advertising and content rises, live events are going nowhere, finds PwC's Global Entertainment and Media report 2016 – 2020.
As cinema audiences grow across Asia, advertisers are returning to the big screen and finding new ways to engage the masses.
SEOUL - G2 Seoul has been appointed to the CGV theatres account and is tasked with handling overall visual communications for the brand nation-wide.
Cinema's ability to deliver a captive audience that can be targeted according to specific demographics and mindsets should make it an attractive proposition to advertisers.
SINGAPORE - JCDecaux has been appointed by Filmgarde to market the cinema exhibitor's on-screen advertising opportunities at its new cineplex in Singapore.
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