Nov 4, 2021

A cinematic comeback

Q4 GLOBAL FORECAST: Cinema was one of the hardest-hit media channels during the height of the pandemic. Is it poised for a return to glory, or will the changes wrought by Covid be permanent?

Aug 26, 2019

Cinema predicted to outpace global ad market

China accounts for 47% of global cinema adspend.

Jun 22, 2016

China to overtake US box office next year: PwC Outlook 2016

Even as digital advertising and content rises, live events are going nowhere, finds PwC's Global Entertainment and Media report 2016 – 2020.

Mar 6, 2015

Blockbusters reborn: the big screen is back

As cinema audiences grow across Asia, advertisers are returning to the big screen and finding new ways to engage the masses.

Apr 1, 2010

G2 Seoul appointed by CGV theatres in Korea

SEOUL - G2 Seoul has been appointed to the CGV theatres account and is tasked with handling overall visual communications for the brand nation-wide.

Jan 15, 2010

Live Issue... Cinema could offer a better picture for brands

Cinema's ability to deliver a captive audience that can be targeted according to specific demographics and mindsets should make it an attractive proposition to advertisers.