Sep 14, 2023

The CMO's MO: Cigna Healthcare's Larisa Beckhouse on why AI's clinical trials continue

With healthcare under the microscope in a post-pandemic world, marketers face new pressures to evolve and innovate. But with data and diligence it's all possible, shares Cigna Healthcare's APAC CMO.

May 24, 2021

Cigna consolidates global marketing business with IPG

The network is creating a bespoke agency for the health insurance giant.

Sep 26, 2019

This is your body under stress

THE WORK: 'See stress differently' for Cigna International Markets by McCann Worldgroup Hong Kong.

Mar 28, 2019

Cigna enlists local and legendary rugby players for Sevens campaign

The insurance provider activates its Hong Kong Sevens sponsorship with help from national team members Salom Yiu Kam-shing and Chong Ka-yan, as well as All Blacks great Sir John Kirwan.

Aug 1, 2016

Cigna goes digital for latest expat campaign

Consumers now expect digestible, mobile-friendly service in what is traditionally seen as a complicated industry, and the insurer aims to please with its first digital-only campaign.

Nov 15, 2013

Cigna sponsors theatre production in support of diabetes prevention in Hong Kong

Cigna, a US insurance company that is celebrating its 80th anniversary in Hong Kong this year, sponsored a drama production by local theatre company Fung Lau Theatre Group on 7 November, ahead of the World Diabetic Day on 14 December. Staged at the Hong Kong Convention Centre, the drama told the real-life story of a long-suffering diabetic patient to raise public awareness about prevention of the illness and the well-being of diabetic patients.