With healthcare under the microscope in a post-pandemic world, marketers face new pressures to evolve and innovate. But with data and diligence it's all possible, shares Cigna Healthcare's APAC CMO.
The network is creating a bespoke agency for the health insurance giant.
THE WORK: 'See stress differently' for Cigna International Markets by McCann Worldgroup Hong Kong.
The insurance provider activates its Hong Kong Sevens sponsorship with help from national team members Salom Yiu Kam-shing and Chong Ka-yan, as well as All Blacks great Sir John Kirwan.
Consumers now expect digestible, mobile-friendly service in what is traditionally seen as a complicated industry, and the insurer aims to please with its first digital-only campaign.
Cigna, a US insurance company that is celebrating its 80th anniversary in Hong Kong this year, sponsored a drama production by local theatre company Fung Lau Theatre Group on 7 November, ahead of the World Diabetic Day on 14 December. Staged at the Hong Kong Convention Centre, the drama told the real-life story of a long-suffering diabetic patient to raise public awareness about prevention of the illness and the well-being of diabetic patients.
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