Ad Nut
Sep 26, 2019

This is your body under stress

THE WORK: 'See stress differently' for Cigna International Markets by McCann Worldgroup Hong Kong.

This is your body under stress

McCann Worldgroup Hong Kong and Cigna International Markets created a Stress Visualisation Experience, which was unveiled at an event in London last week.

The project involved specialists from McCann, MRM McCann, McCann Health and Craft in New York, Singapore, Bangkok, Taipei, Dubai and Johannesburg.

The experience wll now go on a world tour, allowing event attendees in key markets to visualise their stress levels. The brand will also roll out a global ad campaign and a set of stress-management tools.

Ad Nut can't vouch for the scientific validity of the setup shown in the video below, but it certainly results in some beautiful imagery. 

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.

 

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