Ad Nut
Sep 26, 2019

This is your body under stress

THE WORK: 'See stress differently' for Cigna International Markets by McCann Worldgroup Hong Kong.

This is your body under stress

McCann Worldgroup Hong Kong and Cigna International Markets created a Stress Visualisation Experience, which was unveiled at an event in London last week.

The project involved specialists from McCann, MRM McCann, McCann Health and Craft in New York, Singapore, Bangkok, Taipei, Dubai and Johannesburg.

The experience wll now go on a world tour, allowing event attendees in key markets to visualise their stress levels. The brand will also roll out a global ad campaign and a set of stress-management tools.

Ad Nut can't vouch for the scientific validity of the setup shown in the video below, but it certainly results in some beautiful imagery. 

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.

 

Source:
Campaign Asia

Related Articles

Just Published

2 days ago

A spotlight night for Publicis Groupe, with Ogilvy ...

There was intense competition between Publicis' Leo Burnett and Ogilvy at the 2023 Southeast Asia AOY awards last night, with the former ultimately taking home the bulk of the metal haul.

2 days ago

'Special' night prevails over Motion Sickness at ...

Special Group steals the show with five Golds between both markets, while Kiwi challenger Motion Sickness racks up an impressive six awards, and Initiative leads the media pack.

2 days ago

Ogilvy and Mindshare split top APAC network awards ...

With four out of four Network metals in the bag last night, WPP took home all the coveted honours at this year's awards ceremony, hosted live from the glitzy Ritz-Carlton in Singapore.

2 days ago

Prime Video nabs first big agency partner as it ...

IPG Mediabrands will be the first media holding company to join forces with Amazon Advertising to access Prime Video ads.