McCann Worldgroup Hong Kong and Cigna International Markets created a Stress Visualisation Experience, which was unveiled at an event in London last week.
The project involved specialists from McCann, MRM McCann, McCann Health and Craft in New York, Singapore, Bangkok, Taipei, Dubai and Johannesburg.
The experience wll now go on a world tour, allowing event attendees in key markets to visualise their stress levels. The brand will also roll out a global ad campaign and a set of stress-management tools.
Ad Nut can't vouch for the scientific validity of the setup shown in the video below, but it certainly results in some beautiful imagery.
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