Ad Nut
Sep 26, 2019

This is your body under stress

THE WORK: 'See stress differently' for Cigna International Markets by McCann Worldgroup Hong Kong.

This is your body under stress

McCann Worldgroup Hong Kong and Cigna International Markets created a Stress Visualisation Experience, which was unveiled at an event in London last week.

The project involved specialists from McCann, MRM McCann, McCann Health and Craft in New York, Singapore, Bangkok, Taipei, Dubai and Johannesburg.

The experience wll now go on a world tour, allowing event attendees in key markets to visualise their stress levels. The brand will also roll out a global ad campaign and a set of stress-management tools.

Ad Nut can't vouch for the scientific validity of the setup shown in the video below, but it certainly results in some beautiful imagery. 

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.

 

Related Articles

Just Published

13 hours ago

Tech Bites: Week of October 3, 2022

News from Maxis, Twilio, Dentsu and more.

13 hours ago

Coca-Cola sponsors COP27: Buying its way into ESG ...

SOUNDING BOARD: By cashing in on Coca-Cola's cheque, is COP27 inviting conversation and giving an opportunity for reflection or is the climate change summit becoming a part of the greenwashing problem?

14 hours ago

Women to Watch 2022: Haylie Craig, Colenso BBDO

As a seasoned creative, Craig is a fierce advocate for bold, inclusive work for the betterment of others—particularly those in the queer community.

18 hours ago

Cadbury Celebrations illuminates a hawker's Diwali

Watch the film conceptualised by Ogilvy here.