The Chinese internet has oinked in approval for a Peppa Pig ad that is half a movie trailer and half a sponsor promo for China Mobile.
A total of 13 Chinese brands are in the Top 100 list with Tencent leading the way.
BEIJING - China Mobile has appointed Leo Burnett as its creative agency for the next two years for its 4G brand called 'And'.
SHANGHAI - Terrence Yung, recently the vice president of ZenithOptimedia China, joins Vizeum China as CEO. He came on board for the newly created role on 17 February.
Petro China climbed into the top 10 this year and Moutai slipped a few notches to land at number 12, but overall the apex of the BrandZ ranking has only shuffled slightly. China Mobile and the Industrial and Commercial Bank of China (ICBC) both held onto their number one and number two spots.
CHINA - Donald Chan, Group CEO of Leo Burnett (LB) China, reports that the agency's Beijing office has won a two-year appointment to handle branding for China Mobile Communications Corporation (CMCC)'s 4G service launch.
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