Chinese brands dominate APAC entrants in BrandZ global Top 100

A total of 13 Chinese brands are in the Top 100 list with Tencent leading the way.

Tencent Weibo's homepage
Tencent Weibo's homepage

Of 21 brands from the APAC region which made it into BrandZ's Top 100 Most Valuable Global Brands 2017 rankings, 13 are Chinese brands with Tencent heading the pack at the eighth spot. 

Google, Apple, Microsoft, Amazon and Facebook, dubbed the 'Fearsome Five', took the top five positions, while other tech brands such as YouTube, Netflix and Snapchat are placed at 65th, 92nd and 93rd respectively.

Overall, the 2017 rankings report released by BrandZ shows that the balance of power has tipped towards consumer-focused tech brands, with more than half of the Top 100's brand value contributed by tech-related brands. The rankings are based on measures of brand equity with analysis of the financial and business performance of companies.

Following the global trends, the Chinese brands in the Top 100 are a mix of tech and banking brands including Alibaba, China Mobile, ICBC, Baidu, Huawei, China Construction Bank, Ping An, Moutai, Agricultural Bank of China, China Life, Sinopec and Bank of China.

The other APAC brands are Commonwealth Bank of Australia, ANZ (Australia), Nissan, Toyota and NTT (Japan), Samsung (Korea), AIA (HK) and HDFC (India).

Among the top brands, Adidas achieved the highest rise by percentage growth (+58 percent, $8.3billion), followed by Chinese premium alcohol brand Moutai (+48 percent, $17 billion). Tencent, on the other hand, had a brand value increase of 27 percent to $108.3 billion.

Overall, the total brand value of the Top 100 brands increased by 8 percent to $3.64 trillion, compared with 3 percent in 2016. 

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