Jenny Chan 陳詠欣
Jan 12, 2016

Leo Burnett wins five-way pitch for China Mobile 4G brand

BEIJING - China Mobile has appointed Leo Burnett as its creative agency for the next two years for its 4G brand called 'And'.

Leo Burnett wins five-way pitch for China Mobile 4G brand

The win will see the agency tasked with the nationwide communication strategy and creative solutions for the brand through 2017.

It follows a competitive five-way pitch which concluded in late December 2015. It is understood that the pitching agencies were Yindu Ogilvy (奥美银都), Zhengbang (正邦), Jiuyi Advertising (九易广告) and GIMC (广东省广).

This appointment is an extension of the current partnership between Leo Burnett and China Mobile, which started in August 2013 and is believed to have been a non-AOR relationship prior to this. The agency helped China Mobile with the 'And' brand's official launch.

 

 

Related Articles

Just Published

5 hours ago

Purpose, laughs, and boppable tunes: Spikes jury ...

SPIKES ASIA X CAMPAIGN: Presidents and members of several Spikes Asia juries share the top trends they spotted in the jury Zoom rooms, with video examples.

5 hours ago

Crash Course: How to tell engaging short-form stories

To round off a week of creativity-themed content during Spikes Asia X Campaign festival, this Crash Course provides useful tips on how to build story arcs and create thumb-stopping campaigns for short-form.

5 hours ago

Lessons from Tesla, Apple and yoga (yes, yoga) in ...

SPIKES ASIA X CAMPAIGN: Creatives need to drive relevance for sustainable options, instead of virtue-signalling about sustainability, argues Gulshan Singh of FCB Interface.

5 hours ago

Spikes Asia Awards 2021: Campaign's contenders 3

As the juries make their final selections ahead of the March 1 winners announcement, Campaign Asia-Pacific's editorial team has once again scoured through the 2021 shortlist to pick out the work we expect to win.