BBDO Bangkok’s irreverent spot for Five Star Chicken is designed to have something for just about everyone.
Juicy chicken stands in for rushing rapids in a DDB Hong Kong campaign that's clearly aimed—in terms of both timing and execution—at tweaking KFC's beak.
Brands in Southeast Asia have been quick to jump on the media storm that has united Indonesia, Malaysia and Singapore.
Think the KFC smartphone is weird? You haven't seen anything yet.
The snack category is extremely cluttered in China, and any new product, even one as innovative as Lay’s Cola Chicken (a localised chip flavour), needs to do something special to stand out.
SINGAPORE – Burger King’s launch of eight chicken variety burgers sees the creation of a chicken that stands up for what’s right.
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