May 30, 2022

A fried chicken ad that spans generations—literally

BBDO Bangkok’s irreverent spot for Five Star Chicken is designed to have something for just about everyone.

Jul 6, 2020

McDonald's releases waterfalls of white meat in Hong Kong

Juicy chicken stands in for rushing rapids in a DDB Hong Kong campaign that's clearly aimed—in terms of both timing and execution—at tweaking KFC's beak.

Apr 6, 2018

Rendang-gate: 7 of the best ads from SEA brands

Brands in Southeast Asia have been quick to jump on the media storm that has united Indonesia, Malaysia and Singapore.

Jul 17, 2017

KFC: why making weird products seems to be a global brand strategy

Think the KFC smartphone is weird? You haven't seen anything yet.

Jun 14, 2013

CASE STUDY: How Pepsi & chicken-flavored Lay's potato chips were made tastier than they sound

The snack category is extremely cluttered in China, and any new product, even one as innovative as Lay’s Cola Chicken (a localised chip flavour), needs to do something special to stand out.

Jan 17, 2011

Burger King’s new Chicken doesn’t chicken out

SINGAPORE – Burger King’s launch of eight chicken variety burgers sees the creation of a chicken that stands up for what’s right.