che proximity
Protecting your stuff isn't a game, a new game proves
NRMA Insurance and CHE Proximity created 'Help', a board game that underscores—you might be able to guess—the need for insurance. Our pal Ad Nut gave it a try.
With bushfire season looming, this insurer wants Australians to be ready
A year on from devastating bushfires, the 'First Saturday' campaign, developed by CHE Proximity for NRMA insurance, has a series of tasks for Australians to complete.
Women to Watch 2020: Renee Hyde, CHE Proximity
A lynchpin in CHE Proximity’s success over the last few years, Hyde leads a team of 70 on Samsung and is also a true champion of diversity and inclusion.
Points campaign scores points with data, clever art
THE WORK: A campaign for Virgin Velocity Frequent Flier by CHE Proximity.
2019 Cannes contenders: AutoAds by CHE Proximity
A clever promotion that was knowing and humorous.
No more giveaways: Virgin now wants people to earn their points
After a supposed mistake by an intern cost it a billion frequent-flier points, Virgin Australia is now making loyalty members perform if they want bonus rewards.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins