che proximity

Nov 2, 2021

Would you like a new wardrobe with that new flip phone?

Small, square pockets are the next big thing, according to Samsung, which is offering you the chance to get in on the trend with a pair of jeans specially designed to accommodate the Galaxy Z Flip3.

Jul 8, 2021

Campaign Creation Stories: How to make people 'GAF' about a loyalty program

The 'Give a Flybuys' campaign used an attitude-laced rap to give venerable Australian loyalty program Flybuys a new swagger. See the ad, then hear the inside story of its creation directly from the brand and agency partner CHE Proximity.

Nov 23, 2020

Protecting your stuff isn't a game, a new game proves

NRMA Insurance and CHE Proximity created 'Help', a board game that underscores—you might be able to guess—the need for insurance. Our pal Ad Nut gave it a try.

Aug 19, 2020

With bushfire season looming, this insurer wants Australians to be ready

A year on from devastating bushfires, the 'First Saturday' campaign, developed by CHE Proximity for NRMA insurance, has a series of tasks for Australians to complete.

Aug 18, 2020

Women to Watch 2020: Renee Hyde, CHE Proximity

A lynchpin in CHE Proximity’s success over the last few years, Hyde leads a team of 70 on Samsung and is also a true champion of diversity and inclusion.

Oct 31, 2019

Points campaign scores points with data, clever art

THE WORK: A campaign for Virgin Velocity Frequent Flier by CHE Proximity.