che proximity

Nov 23, 2020

Protecting your stuff isn't a game, a new game proves

NRMA Insurance and CHE Proximity created 'Help', a board game that underscores—you might be able to guess—the need for insurance. Our pal Ad Nut gave it a try.

Aug 19, 2020

With bushfire season looming, this insurer wants Australians to be ready

A year on from devastating bushfires, the 'First Saturday' campaign, developed by CHE Proximity for NRMA insurance, has a series of tasks for Australians to complete.

Aug 18, 2020

Women to Watch 2020: Renee Hyde, CHE Proximity

A lynchpin in CHE Proximity’s success over the last few years, Hyde leads a team of 70 on Samsung and is also a true champion of diversity and inclusion.

Oct 31, 2019

Points campaign scores points with data, clever art

THE WORK: A campaign for Virgin Velocity Frequent Flier by CHE Proximity.

Jun 6, 2019

2019 Cannes contenders: AutoAds by CHE Proximity

A clever promotion that was knowing and humorous.

Oct 29, 2018

No more giveaways: Virgin now wants people to earn their points

After a supposed mistake by an intern cost it a billion frequent-flier points, Virgin Australia is now making loyalty members perform if they want bonus rewards.