Creative leaders in the region question whether the industry should prioritise awards tallies when looking for creative candidates.
Regional creative leaders at the WPP agency pick standout campaigns that have a chance of scoring a Cannes Lions this year.
Get to know the ECD at Five by Five Global who loves Rubik's, Beck, British TV writing, and a certain Mini campaign from the noughties.
As more and more brands are keen to get their foot in the door, we explore if it makes sense for all sectors to enter the metaverse and whether brands are clear about what they want to achieve in the space.
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