New data-driven firm launching today in Singapore, Hong Kong and Japan absorbs Cadreon, built to leverage Axciom deal.
VIDEO: The Trade Desk's Henry Shelley and Cadreon's Yean Cheong talk about technology best practices, from advising clients to the build-or-buy decision.
A breakfast briefing on programmatic advertising held in partnership with The Trade Desk delved into the role agencies play in forging transparency, in-house programmatic media buying, GDPR and the Chinese programmatic video scene.
Advertisers shouldn't judge programmatic on performance. They should judge how effectively they are working with their agencies by their programmatic performance.
CASE STUDY: Use of programmatic TV helped maximise budget for highly targeted campaign that required presence in peak programming.
KUALA LUMPUR – In hopes of being able to target audiences creatively as well as programmatically, IPG Mediabrands Asia has launched a new data-management platform (DMP) that it calls Sixth Sense, which will work with its real-time marketing desk, Cadreon.
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