bud light

Mar 12, 2024

‘I don’t want to be the villain’: Dylan Mulvaney calls for brands to protect talent and celebrate trans joy

Nearly one year after facing hate for a partnership with Bud Light, the trans influencer discusses healing through humor and putting safety measures in place for diverse talent at SXSW.

Feb 7, 2024

Will Bud Light’s celebrity-heavy Super Bowl strategy win consumers back?

The beer brand is leaning into partnerships with straight white men. Marketers say this might work for its lapsed customers, but few others.

Dec 20, 2023

Year in Review: Six biggest brand fails of 2023

We kick-off our end of year content with an annual look at the brand disasters and slip-ups that dominated headlines this year.

Nov 17, 2023

Bud Light’s US CMO is out

Kyle Norrington, who takes over marketing duties from outgoing Benoit Garbe, will attempt to win back consumers as the brand leans into live sports.

Aug 11, 2023

Nearly five months after Bud Light’s botched Mulvaney partnership, trans influencers—and brands—are still feeling the impact

The Bud Light Dylan Mulvaney controversy continues to have ripple effects on LGBTQIA+ creators.

Jul 2, 2023

Trans influencer Dylan Mulvaney bashes Bud Light for not publicly standing by her

“I was waiting for the brand to reach out to me, but they never did,” she said.