May 2, 2024

Bridgestone uses tyres and spatial AI to literally drive new art

INSPIRATION STATION: With pavement as its canvas, the experimental work by Distillery uses data points from a speeding car's wild ride to create some rather staid artwork.

Jul 23, 2019

A year to Tokyo 2020: which brands will win the Games?

12 months out from the Tokyo Olympics, we take a look at how the Games are affecting Japan’s advertising market — and ask which brands stand to make the most from the sports extravaganza.

Nov 9, 2016

Bridgestone appoints M&C Saatchi Singapore as APAC AOR

Tyre brand awards M&C Saatchi branding and digital duties for the region.

Apr 3, 2013

Continental calls PR agency meeting for SUV tyre launch

SHANGHAI - Continental, a major global tyre producer, has invited a number of PR agencies for an agency meeting to identify a partner to lead the launch of its new SUV tyre product in China later this year.