Gabey Goh
Nov 9, 2016

Bridgestone appoints M&C Saatchi Singapore as APAC AOR

Tyre brand awards M&C Saatchi branding and digital duties for the region.

SINGAPORE - Bridgestone China Asia Pacific has appointed MC Saatchi Singapore as its agency of record AOR from January 2017 following a closed-door pitch involving four global agencies.

This win follows the agency’s recent wins as AOR for Shell Retail Singapore and the social media accounts of NETS and Bank of Singapore.

MC Saatchi Singapore will partner with Bridgestone China and Asia Pacific to drive digital transformation of customer experience...

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