brand union

Jan 24, 2018

WPP's new Superunion has border-busting China brands in its sights in Asia

As WPP launches 'Superunion', combining five legacy agencies into one, Asia CEO Benedict Gordon says the unified approach will provide a lot more "firepower" when it comes to helping APAC clients expand overseas.

Feb 3, 2015

Brand Union promotes Harrison to regional COO

HONG KONG - WPP-owned brand strategy agency Brand Union has promoted its development director for Asia, Andrew Harrison, to regional chief operating officer.

Jan 12, 2015

Ogilvy appoints Alan Couldrey to dive into talent-pool challenges

HONG KONG - Alan Couldrey, CEO of the Brand Union Asia-Pacific, has taken on the additional role of chief talent officer for Ogilvy & Mather Asia-Pacific this year.

Feb 26, 2013

Why Philips plans to drop 'Electronics' from its name

GLOBAL - Dutch company Royal Philips Electronics has announced that it plans to drop the word ‘Electronics’ from its name as it moves away from consumer electronics and focuses more on health, wellness and lighting products.

Aug 31, 2012

Brand experts laud J&J transparency; consumers criticise on Facebook

GLOBAL - Johnson & Johnson's (J&J) move to mitigate a reputational challenge over admissions of toxic chemicals in its personal care products has drawn mixed reactions.

Jun 1, 2012

The Brand Union names Hong Kong MD

HONG KONG – The Brand Union has promoted Benedict Gordon (pictured) from regional strategist to managing director of its Hong Kong office, a newly created role.