As WPP launches 'Superunion', combining five legacy agencies into one, Asia CEO Benedict Gordon says the unified approach will provide a lot more "firepower" when it comes to helping APAC clients expand overseas.
HONG KONG - WPP-owned brand strategy agency Brand Union has promoted its development director for Asia, Andrew Harrison, to regional chief operating officer.
HONG KONG - Alan Couldrey, CEO of the Brand Union Asia-Pacific, has taken on the additional role of chief talent officer for Ogilvy & Mather Asia-Pacific this year.
GLOBAL - Dutch company Royal Philips Electronics has announced that it plans to drop the word ‘Electronics’ from its name as it moves away from consumer electronics and focuses more on health, wellness and lighting products.
GLOBAL - Johnson & Johnson's (J&J) move to mitigate a reputational challenge over admissions of toxic chemicals in its personal care products has drawn mixed reactions.
HONG KONG – The Brand Union has promoted Benedict Gordon (pictured) from regional strategist to managing director of its Hong Kong office, a newly created role.
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