Jun 22, 2022

A snack ad using Bollywood action tropes

Thai snack brand BunBun borrows elements from B-grade Bollywood productions in an entertaining spot.

May 19, 2022

Creative Minds: Dentsu’s Anupama Ramaswamy is inspired by Bollywood

The national creative director at Dentsu Impact India on her love of Satyajit Ray, working under pressure, and being labelled ‘aggressive’ as a woman in creative.

Sep 17, 2015

Sexual initiative in India: A new kind of female agency

Mili Sethia of Flamingo India examines a new ad campaign that presents a modern vision of what's sexy: women who decisively act on their desire.

Mar 19, 2013

Parle Agro dances with actor Saif Ali Khan in campaign for Appy Fizz

MUMBAI - Parle Agro, a private food and beverage company in India, has launched a national marketing campaign for Appy Fizz, one of its brands, featuring the brand ambassador, Saif Ali Khan, hanging out with the drink in his dream.

Sep 15, 2011

Sony launches US$11.2 million Bollywood campaign for Vaio

NEW DELHI - Sony India has launched a US$11.2 million advertising campaign for its Vaio laptop range in an effort to bolster market share in the tech-hungry subcontinent.

May 16, 2011

Leo Burnett Mumbai taps Bollywood pair for Wella Kolestint

MUMBAI - Leo Burnett Mumbai has launched a new TVC for Proctor & Gamble's hair colour brand Wella Kolestint starring Bollywood couple John Abraham and Bipasha Basu.