Oct 17, 2023

Credibility is key whether working on films or with brands: Bollywood star Ayushmann Khurrana

Touted amongst one of the top 15 brand ambassadors in India, Bollywood A-lister Ayushmann Khurrana has paved an unconventional path for himself both inside and outside of cinema. He sits down with Campaign to discuss acting, activism and all things authenticity.

Sep 18, 2023

Bollywood actors Sanjay Dutt and Arshad Warsi return to their infamous 'Munna Bhai' roles for Acko

One of India's most beloved cinematic duos reunites in a series of ad films by Leo Burnett, Mumbai.

Jun 22, 2022

A snack ad using Bollywood action tropes

Thai snack brand BunBun borrows elements from B-grade Bollywood productions in an entertaining spot.

May 19, 2022

Creative Minds: Dentsu’s Anupama Ramaswamy is inspired by Bollywood

The national creative director at Dentsu Impact India on her love of Satyajit Ray, working under pressure, and being labelled ‘aggressive’ as a woman in creative.

Sep 17, 2015

Sexual initiative in India: A new kind of female agency

Mili Sethia of Flamingo India examines a new ad campaign that presents a modern vision of what's sexy: women who decisively act on their desire.

Mar 19, 2013

Parle Agro dances with actor Saif Ali Khan in campaign for Appy Fizz

MUMBAI - Parle Agro, a private food and beverage company in India, has launched a national marketing campaign for Appy Fizz, one of its brands, featuring the brand ambassador, Saif Ali Khan, hanging out with the drink in his dream.