Dec 21, 2022

Advertisers are hesitant to join Twitter Blue

According to a Campaign US poll, advertisers and their agencies don’t think the blue checkmark is worth the price under Elon Musk’s reign.

Dec 21, 2016

Malaysian marketers should target workforce, not just race

Sue-Anne Lim, chief of group insights & strategy at Dentsu Aegis Network Malaysia, says new research shows it's time marketers paid more attention to the blue-collar community.

Mar 1, 2016

CASE STUDY: How B’lue tapped the Filipino millennial mindset for its launch

PHILIPPINES - Launching in a highly competitive beverage space, new beverage brand B’lue focused on young people's thirst for experience.

Oct 26, 2012

Blue Marlin promotes creative director to MD of Sydney

AUSTRALIA - Brand design agency Blue Marlin has promoted Ian Catling from his role as Asia-Pacific creative director to managing director of the agency's Sydney office.

Nov 15, 2011

Volkswagen accelerates eco-driving push with 'Bluemobility' campaign

BEIJING - Tribal DDB has launched the ‘Bluemobility' interactive campaign aiming to raise awareness of eco-conscious driving among Volkswagen customers in China.

Jun 30, 2010

Mark Newton joins Blue Interactive Singapore as group engagement director

SINGAPORE – Blue Interactive, WPP’s digital arm, has appointed Mark Newton (pictured) as group engagement director, reporting to managing director Chester Tan.