Newton joins Blue from Qais Consulting, in a position as managing director since 2007. Prior to this, he worked at Starcom Mediavest, XM, Yahoo and DoubleClick.
Newton has also worked with advertising agencies such as JWT, Saatchi & Saatchi and Batey.
Managing director Tan said Newton's strong professional history and experience in the industry is a huge advantage to the agency. "That, coupled with a background in traditional advertising and media is quite powerful - especially as the line between digital and traditional marketing continues to blur."
Newton will be based at Blue's Singapore office.
