‘Purpose’ is a wonderful starting point, but a dangerous means to an end, and a poor substitute for self-awareness. Its moment is passing, argues a semiotician and cultural strategy consultant.
Businesses are missing their opportunity to change.
Employees wrote that agencies’ Black Lives Matter statements “ring hollow.”
THE AD CONTRARIAN: If brands really believe that Black Lives Matter, they must stop hiding their taxable profits in offshore tax havens.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins