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Feb 23, 2021

Interest in brand purpose heightened during pandemic and social unrest

SPIKES ASIA X CAMPAIGN: As consumers seek stability in their lives, they are gravitating toward brands and companies that can provide not just instant gratification with their products and services, but also longer-term value in their lives.

Jan 11, 2021

Stunning demonstration of white privilege desecrates Brand America

The heinous mob attacks on the US Capitol building on Wednesday finally provided a wake-up call to those who have enabled a poisonous level of social discourse over the past four years.

Dec 11, 2020

Review of 2020: Black lives take centre stage

Campaign looks at how after years of platitudes about racial inequality in the ad industry, the Black Lives Matter movement seems to be driving positive change at last.

Oct 23, 2020

Dropping the whitening cream: how Black Lives Matter sparked rebrands around the world

From Ben’s Original to The Chicks, new names have appeared this year across commercial brands, sport and entertainment in response to calls for a more inclusive and diverse society.

Sep 24, 2020

Mars rebrands Uncle Ben's to remove 'inequities' associated with rice product

Line of rice products to be rebranded as Ben's Original from 2021.