Rahul Sachitanand
Feb 23, 2021

Interest in brand purpose heightened during pandemic and social unrest

SPIKES ASIA X CAMPAIGN: As consumers seek stability in their lives, they are gravitating toward brands and companies that can provide not just instant gratification with their products and services, but also longer-term value in their lives.

Clockwise from top left: Simon Hearn, APAC group director, Distillery; Claire Tan; Lizi Hamer; Jessica Lee

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