New tool combines historical audience targeting data with technology that can identify residential IP addresses at scale and connect them to residents' devices within.
Current Asia MD Richard Andrew to step down from the post next month
Blis Futures will only charge APAC advertisers for successful conversions.
Marrying the digital and the physical can take outdoor advertising to a new level, says Andrew Darling at Blis.
Location has levels of precision, and much of the data out there may not be up to marketers' expectations.
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