Cybersecurity firm Cheq estimates that retailers wasted $1.2 billion this Black Friday due to a combination of financial fraud, skewed data and lost revenue.
The holiday market features AR experiences from Coca-Cola, Hollister, Prime Video, Under Armour, Verizon and Walmart.
Ethical Black Friday is a growing trend. As brands battle it out for their share of Black Friday sales, Campaign rounds up the best examples of brands and organisations that are turning Black Friday green.
Long-established peak-selling periods like Christmas now have major competition from a host of “shopping events”, which usually involve heavy discounts. But as China’s Singles Day, the largest of these, proves, the future of all shopping is set to go way beyond holiday promotions and daily deals.
Research shows online shoppers enjoy the delayed gratification involved in waiting for deliveries, which is a game-changing insight for brands, according to Anne Davis of Razorfish.
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