backlash
May 2, 2022
Samsung apologises after running ad sparks backlash
The campaign, which was created by Ogilvy New York, features a woman running alone at night.
Feb 18, 2021
Four reasons consumers hate your luxury brand
What is the source of luxury brand hate, and should luxury brand managers be on edge if their brand is on the most-hated list?
Jun 10, 2011
Energizer Malaysia acts fast to curb social media disaster
PETALING JAYA – A fun idea that ticked all the right boxes for the brand turned into an event organization and social media nightmare for Energizer Malaysia.
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