backlash

Feb 18, 2021

Four reasons consumers hate your luxury brand

What is the source of luxury brand hate, and should luxury brand managers be on edge if their brand is on the most-hated list?

Jun 10, 2011

Energizer Malaysia acts fast to curb social media disaster

PETALING JAYA – A fun idea that ticked all the right boxes for the brand turned into an event organization and social media nightmare for Energizer Malaysia.