australian open

Feb 21, 2021

The view from Down Under: does Australia point the way for a return to IRL brand events?

Despite low numbers of Covid-19 cases, Australia is experiencing a downturn in brand experiences.

Jan 31, 2020

Australian Open 'rebrands' with important message

Event makes a minor copyediting change to address a "national need".

Jan 27, 2012

Uniqlo cashing in on Kei Nishikori's Australian Open success

TOKYO - The event still has a few days to run but the biggest winner from this year's Australian Open tennis championship may well be Japanese fashion brand Uniqlo, whose sponsorship of Kei Nishikori is already seeing strong results.

Sep 14, 2011

Emirates named title sponsor of Australian Open

DUBAI - Emirates Airlines has signed a deal with World Sport Group, making it the naming rights sponsor for The Australian Open over the next three years.