Oct 5, 2020

Astro Malaysia rewrites Backstreet Boys hit in mildly suggestive campaign

Astro's 'Turn me on' campaign by Ensemble Worldwide promotes three ways...for Malaysians to get their video entertainment.

Nov 20, 2018

Astro signs programmatic video deal with Telaria

Ad tech player brings programmatic live TV inventory to Malaysia.

Mar 15, 2018

Twitter unveils new APAC sports streaming deals

From football to table tennis, deals encompass new partnerships and extensions of existing ones.

Oct 30, 2014

TV's complicated future: Casbaa 2014

HONG KONG - The debate of quantity versus quality, and which is more valuable, is a philosophical question you might not expect to play out in the TV arena.

Aug 18, 2014

Raised on radio: Venerable medium still a key platform in Malaysia

Radio still provides impressive reach and influence in Malaysia. But as TH Chong, chief commercial officer of Astro Radio, explains, that doesn't mean a broadcaster or its clients can ignore multiplatform trends.

Nov 15, 2012

CASE STUDY: Astro On-The-Go’s first human-iPad theatre brings entertainment to the streets

Astro created a mini mobile theatre through a combination of digital and on-ground initiatives, comprising of 50 iPads and a mini flash mob to show various key genres offered on Astro On-The-Go.