We spoke with incoming McCann CEO Antony Cundy about his plans to challenge Dentsu-Hakuhodo dominance, and with outgoing leader Charles Cadell about what Japan taught him.
The successor to Charles Cadell will take over October 1.
The network's chief client officer will step in until a successor is found.
Antony Cundy moves to the IPG network after stints at Wunderman, Beacon and DDB.
TOKYO – Visible branding efforts by underworld syndicates are few and far between. But the Yamaguchi-gumi, Japan’s largest Yakuza group, is aiming to position itself as a quasi-humanitarian organisation with a new website. Antony Cundy (pictured), executive business and strategy director at Beacon Leo Burnett, shares his views on an improbable approach.
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