Research on podcast listener behaviour is still in its infancy, but early studies into the effectiveness of advertising on this popular medium are turning it into an exciting new playground for marketing creatives.
Streaming platform reported to have paid $230 million for Gimlet.
SHANGHAI - A large-scale integrated ‘We are parents too’ campaign by Tribal Worldwide has kicked off the official China launch of Fonterra's dairy brand Anchor, which the company previously supplied mainly to airlines, hotels and restaurants.
SHANGHAI - Lowe China has announced that Heineken Asia Pacific Brewery (HAPB) has appointed it as the creative agency partner for two of its Tiger and Anchor beer brands for 2012 and 2013.
GUANGZHOU - Asia Pacific Breweries (APB) has further consolidated its relationship with Leo Burnett Guangzhou, appointing the team as creative agency-of-record for its Anchor beer in China, without a pitch.
COLOMBO - Fonterra Brands Lanka, the local arm of global dairy firm Fonterra, has called a media agency review for its portfolio of brands in Sri Lanka.
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