Mar 5, 2019

Heard the one about the efficacy of podcast ads?

Research on podcast listener behaviour is still in its infancy, but early studies into the effectiveness of advertising on this popular medium are turning it into an exciting new playground for marketing creatives.

Feb 8, 2019

Spotify acquires podcast companies Gimlet and Anchor

Streaming platform reported to have paid $230 million for Gimlet.

Dec 2, 2013

Fonterra turns Anchor milk from B2B product to consumer-facing brand in China

SHANGHAI - A large-scale integrated ‘We are parents too’ campaign by Tribal Worldwide has kicked off the official China launch of Fonterra's dairy brand Anchor, which the company previously supplied mainly to airlines, hotels and restaurants.

Aug 8, 2012

Heineken APB extends partnership with Lowe China for Anchor and Tiger beer

SHANGHAI - Lowe China has announced that Heineken Asia Pacific Brewery (HAPB) has appointed it as the creative agency partner for two of its Tiger and Anchor beer brands for 2012 and 2013.

Jun 7, 2010

Asia Pacific Breweries appoints Leo Burnett Guangzhou as creative AOR in China

GUANGZHOU - Asia Pacific Breweries (APB) has further consolidated its relationship with Leo Burnett Guangzhou, appointing the team as creative agency-of-record for its Anchor beer in China, without a pitch.

Feb 19, 2010

Fonterra initiates media agency review in Sri Lanka

COLOMBO - Fonterra Brands Lanka, the local arm of global dairy firm Fonterra, has called a media agency review for its portfolio of brands in Sri Lanka.