Advertising News
Benjamin Li
Aug 8, 2012

Heineken APB extends partnership with Lowe China for Anchor and Tiger beer

SHANGHAI - Lowe China has announced that Heineken Asia Pacific Brewery (HAPB) has appointed it as the creative agency partner for two of its Tiger and Anchor beer brands for 2012 and 2013.

Lowe China adds Anchor and Tiger Beer to its F&B client portfolio

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Chinese media rebate corruption probe widens across agencies

1 Chinese media rebate corruption probe widens across agencies

Labubu, the art toy craze and why grown-ups can’t get enough

2 Labubu, the art toy craze and why grown-ups can’t get enough

Southeast’s Asia’s top 50 brands 2025

3 Southeast’s Asia’s top 50 brands 2025

Mars to switch $1.7 billion media account out of WPP

4 Mars to switch $1.7 billion media account out of WPP

Did the strategic planner just kill the advertising agency?

5 Did the strategic planner just kill the advertising agency?

PR Awards Asia-Pacific 2025: Winners announced

6 PR Awards Asia-Pacific 2025: Winners announced

Inside Somersby’s ‘no-nonsense’ brand positioning with K-pop’s Yeonjun

7 Inside Somersby’s ‘no-nonsense’ brand positioning with K-pop’s Yeonjun

What headwinds? Why Jane Lin-Baden doesn’t fear tariffs, competitors, overextension or the commoditisation of creativity

8 What headwinds? Why Jane Lin-Baden doesn’t fear tariffs, competitors, overextension or the commoditisation of creativity

APAC Power List 2025: The region's most powerful brand leaders

9 APAC Power List 2025: The region's most powerful brand leaders

Meta's AI advertising takeover: Will it reshape APAC’s diverse ad ecosystem?

10 Meta's AI advertising takeover: Will it reshape APAC’s diverse ad ecosystem?

Related Articles

Anchor claims whole milk is king in new spots
Sep 25, 2024
Ad Nut

Anchor claims whole milk is king in new spots

Will you let your children inherit a world without tigers?
Nov 27, 2024
Ad Nut

Will you let your children inherit a world without ...

Tiger taps G-Dragon to launch Soju-infused beer
Apr 20, 2023
Campaign Staff

Tiger taps G-Dragon to launch Soju-infused beer

Uncaged to engaged: Tiger Beer shifts 2023 festive message from achieving to enjoying the moment
Jan 15, 2023
Robert Sawatzky

Uncaged to engaged: Tiger Beer shifts 2023 festive ...

Just Published

Telstra, Bear Meets Eagle On Fire and +61 land Cannes Lions Film Craft Grand Prix
38 minutes ago
Gurjit Degun

Telstra, Bear Meets Eagle On Fire and +61 land ...

The brand took home five Film Craft awards in total.

Campaign's Agency of the Year 2025 opens for entries
1 hour ago
Staff Reporters

Campaign's Agency of the Year 2025 opens for entries

Now in its 32nd year, AOY has added two new AI-related categories as it recognises exceptional leadership, agencies, brands, and work across local, regional, and global markets.

WPP Media changes regional structure across Asia Pacific, Middle East and Africa
2 hours ago
Staff Reporters

WPP Media changes regional structure across Asia ...

The new 'APMEA' model divides WPP's media business across six sub-regions and names new leadership roles.

Croisette dispatches: Editor’s diary from the heart of Cannes
9 hours ago
Nikita Mishra

Croisette dispatches: Editor’s diary from the heart ...

If you need a Cannes conversation starter, bring up AI—everyone’s tried it, everyone’s got an opinion, no one is shy about it. I’ll be criss-crossing the Croisette all week; keep an eye out for more dispatches.