A disagreement about dolphin dentition leads to a review of the stats around voice search and voice-activated content—and a wakeup call for brands who haven't heard the message yet.
To help our children learn appropriate communication, voice assistants need to start thinking about etiquette.
THE WORK: All Blacks Alexa Skill for Amazon and New Zealand Rugby by Versa.
Alexa for Business Blueprints will have a knock-on effect on a company's branding.
In a world where conversational commerce is set to proliferate, it’s imperative for brands to understand the true impact elicited by different voices. Neuro-Insight and Mindshare looked into it.
Have you looked into 'audio logos'? Is your brand optimised for 'rank zero'? Do you know how to avoid a Disney-Google style voice ad firestorm? If not, read on. Voice search is officially here.
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